You want to build a website…
So you start researching. Trying to figure out the best platform to use.
You come across videos telling you how Webflow is the best.
You find articles praising Wix, Squarespace and Shopify.
You learn about Ghost… And Carrd… And Substack.
Then you see ads on YouTube saying you don’t even need a website… all you need is this awesome funnel software…
WTF!
When it comes to website platforms, there are a million options out there.
And new ones coming out everyday promising to be better than the rest.
And I’m sure some of them are decent.
But most of them suck. Especially for marketers.
If you’re building an online business there’s really only one option for your website… WordPress.
I’ve been using WordPress to build websites for online businesses for over a decade now and it’s still the best platform in the game.
Why is WordPress the best option for building your next website?
WordPress Is Lindy
Once you decide to start building a website with a particular software, the last thing you want to do is switch to a new one.
It’s a huge pain to move all your existing content over to a new system.
Then you have to get through the learning curve with the new software.
Then, next thing you know, that company goes out of business…
Or a new software comes out, and it’s better than the one you’re using…
So now you have to start the process all over again.
With WordPress, you don’t have to worry about all that.
As far as website builders go, WordPress is the most rock solid foundation to build your site on.
It’s been the leading website platform for 20 years.
Their codebase is open-source, battle-tested and secure.
And it’s by far the most trusted,, currently powering over 35% of websites on the internet.
Have you ever heard of the Lindy Effect?
It’s a concept I first learned from Nassim Taleb that basically says; the longer something has been around, the longer it’s likely to survive into the future.
So for example, the Bible has been around for 2000 years. It’s more likely than not it’ll still be around in another 2000 years. The Bible is Lindy.
Well, when it comes to website platforms… WordPress is Lindy.
It’s so ingrained, trusted and widely adopted by so many website builders, it’s not going anywhere anytime soon.
It’s been the best platform for the past 20 years. And more likely than not, it’ll still be one of the best 20 years from now.
And that’s the kind of stable foundation you want to build your website on.
WordPress Is Simple And User-Friendly
I’m guessing you’re not a software engineer.
And you probably don’t want to learn how to code just to make some changes to your website.
With WordPress, you don’t have to be a techie to manage your website.
It’s so simple that anyone with basic computer skills can quickly and easily build a professional looking website without any help.
Starting a WordPress site is as simple as clicking a single button.
Because everyone uses it, most hosting companies have one-click install for WordPress. So you don’t have to mess around with files, folders and servers.
You just click a button and your website is up and running.
And when it comes to creating pages on your site, their drag-and-drop editor makes it easy to insert text, images, videos, social media posts etc.
Plus, going back to the first point above, if you do run into any problems, since WordPress is so ingrained in the space…
There are literally millions of text and video tutorials floating around the internet that walk you through any problem you could ever possibly encounter.
Don’t get me wrong, like every software, WordPress has a slight learning curve when you first start using it.
But once you play around with it a bit, nothing beats the simplicity of a WordPress site.
WordPress Has Unlimited Functionality
We all run different types of businesses.
Blogs… E-commerce stores… Membership sites… Newsletters… SaaS… Service businesses…
Different business models require websites that can do different things.
The beauty of a WordPress site is, it has unlimited functionality.
No matter what you need your site to do, WordPress has the capability to do it.
How? Because unlike other website builders, who pick and choose what functions to code into their software… WordPress sites are driven by plugins.
Their codebase is open-source, which means developers have access to it and can build solutions to enhance WordPress functionality.
So you have hundreds of developers in the WP ecosystem creating plugins that do all the things you could ever possibly need your site to do.
If you want to build a membership site, all you do is download a membership site plugin and your site has membership functionality.
Or if you want an e-commerce store front… or you want to connect your email provider to your site… or you want to place ads in your content…
You don’t need someone to code those functions into the software for you.
You just find the plugin in the WP library that does what you need to do and you’re good to go. It’s that easy.
It makes your website, and your business, like a set of legos.
Whenever you need more functionality, you just “bolt it on” to your site with a plugin.
And, again, going back to the first point… since WordPress is so widely used, there are nearly unlimited plugins available in the WP ecosystem.
So no matter what you need your website to do, you can do it with WordPress.
Build Your Next Website With WordPress
There are a bunch of website builders out there, and they all come with their own strengths, weaknesses and tradeoffs.
But, if you’re a marketer building an online business, WordPress is by far your best choice.
It’s the most trusted, established and stable platform out there, so you don’t have to worry about switching software down the road.
It’s simple to use, so you don’t have to spend hours learning how to code just to make a change to your website.
And it gives you unlimited functionality, so as your business develops, your website can develop with it.
Build your next website with WordPress, you’ll be glad you did.
